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===Beatlemania and Worldwide Breakthrough (1963β1964)=== The Beatles signed with [[EMI]]'s Parlophone label in 1962 under producer [[George Martin]], who became a crucial collaborator throughout their career. Their debut single, "[[Love Me Do]]", was released in October 1962, and their first album, ''[[Please Please Me]]'', followed in 1963. "[[Beatlemania]]" β a phenomenon of intense fan devotion β swept the [[United Kingdom]] in 1963. The band's arrival in the [[United States]] in February 1964 marked a pivotal cultural moment. Their appearance on ''[[The Ed Sullivan Show]]'' drew an estimated 73 million viewers. The so-called "[[British Invasion]]" of American pop culture had begun.
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