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===Video and Multimedia Expansion (2005β2008)=== In May 2005, video support was introduced to iTunes with the release of iTunes 4.8, though it was limited to bonus features as part of album purchases. The following October, Apple introduced iTunes 6, enabling support for purchasing and viewing video content from the iTunes Store. At launch, the store offered popular shows from the ABC network, including Desperate Housewives and Lost. In May 2007, Apple announced the launch of "iTunes U" via the iTunes Store, which delivered university lectures from top U.S. colleges. In 2008, iTunes introduced support for the App Store coinciding with the launch of iPhone OS 2.0, becoming the primary desktop gateway for downloading and managing iOS applications.
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