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===SoundCloud Go and Financial Difficulties (2016β2017)=== On March 29, 2016, SoundCloud unveiled SoundCloud Go, a subscription-based music streaming service providing an ad-free experience, offline playback, and licensed music from major labels integrated into the existing user-uploaded content of the service. In early 2016, SoundCloud reached licensing deals with Universal Music Group (UMG) and Sony Music Entertainment, which limited certain material to paid subscribers. The deal with UMG, a company that had once declared SoundCloud a "pirate site," gave UMG the right to directly take down any files on SoundCloud that violated its copyright. On February 28, 2017, SoundCloud renamed its main Go plan SoundCloud Go+, adding a secondary tier titled SoundCloud Go at a US$5 price point, which does not include the licensed music library but still offers ad-free and offline playback. By mid-2017, SoundCloud faced a severe financial crisis, laying off approximately 40 percent of its global workforce. The Raine Group and Temasek Holdings acquired a majority stake in the company for approximately US$170 million, stabilizing operations and preventing a potential shutdown.
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