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==Rare Beauty and Business Ventures== Launched in 2020, '''Rare Beauty''' quickly distinguished itself in the crowded celebrity beauty market through its emphasis on inclusivity, accessibility, and mental health awareness. The brand pledges a portion of sales to the '''Rare Impact Fund''', a mental health initiative Gomez founded to improve access to mental health services for underserved communities. By the mid-2020s, Rare Beauty had grown into one of the highest-grossing celebrity beauty brands in the world, with its Soft Pinch Liquid Blush becoming a viral bestseller. Gomez has spoken about Rare Beauty as a deeply personal project, framing it as an extension of her advocacy rather than simply a commercial enterprise.
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