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{{Infobox musician | name = Kreayshawn | image = <!-- image file --> | image_size = | alt = | caption = | birth_name = Natassia Gail Zolot | birth_date = {{birth date and age|1989|9|24}} | birth_place = [[San Francisco]], [[California]], U.S. | origin = [[Oakland]], [[California]], U.S. | genres = [[Hip hop music|Hip hop]], [[pop rap]] | occupation = {{hlist|Rapper|singer|music video director}} | years_active = 2010–present | label = [[Columbia Records|Columbia]] | associated_acts = {{hlist|[[White Girl Mob]]|[[V-Nasty]]|[[Lil Debbie]]|[[2 Chainz]]|[[Juicy J]]}} | website = }} '''Kreayshawn''' (born '''Natassia Gail Zolot'''; September 24, 1989) is an American [[hip hop music|hip hop]] rapper, singer, and [[music video]] director from [[Oakland]], [[California]]. She rose to fame in 2011 when her debut single "[[Gucci Gucci]]" went viral on [[YouTube]], accumulating nearly three million views within three weeks of its release. The song's success led to a record deal with [[Columbia Records]] and a nomination for [[MTV Video Music Award for Best New Artist]] at the [[2011 MTV Video Music Awards]]. ==Early life== Natassia Zolot was born on September 24, 1989, in [[San Francisco]], California.<ref name="allmusic">{{cite web|url=https://www.allmusic.com/artist/kreayshawn|title=Kreayshawn Biography|publisher=AllMusic}}</ref> She is [[Jewish]] and a third-generation [[Russian American]].<ref name="wiki-kreay">{{cite web|url=https://en.wikipedia.org/wiki/Kreayshawn|title=Kreayshawn|publisher=Wikipedia}}</ref> Her mother, Elka Zolot, was a member of the [[San Francisco]] [[garage punk]] band [[The Trashwomen]]. Kreayshawn grew up in [[East Oakland]] and received her first video camera at the age of ten, which she used to document her raps and everyday life. At 13, she enrolled at MetWest High School, which she described as a "new alternative type of high school." She later transferred to Oakland High School but was expelled for frequently skipping class. She also worked as an intern at a radio station during her time at MetWest. Before pursuing music, Kreayshawn studied film and became known in the Bay Area underground scene for directing music videos for artists including [[Lil B]] and associating with members of [[Odd Future]]. ==Career== ===Early work and White Girl Mob (2010–2011)=== Kreayshawn released her debut mixtape, ''Kittys x Choppas'', in November 2010, which included a music video for the song "Bumpin Bumpin." While living in [[Berkeley, California|Berkeley]], she befriended fellow rapper [[V-Nasty]], and the two later formed the all-female rap collective '''[[White Girl Mob]]''' (WGM) alongside rapper [[Lil Debbie]]. On May 16, 2011, Kreayshawn uploaded the music video for "[[Gucci Gucci]]" to [[YouTube]]. The song, which featured a catchy chorus name-dropping luxury brands while mocking women who define themselves by those labels, quickly became a viral sensation. She later clarified the song's message in an interview: "I wasn't attacking girls who wear those labels. The message is: Don't let those labels define who you are."<ref name="interview-mag">{{cite web|url=https://www.interviewmagazine.com/music/kreayshawn|title=Kreayshawn Interview|publisher=Interview Magazine|date=2011}}</ref> The "Gucci Gucci" video featured White Girl Mob members Lil Debbie and rapper Speakz, as well as members of [[Odd Future]] including [[Jasper Dolphin]], [[Taco Bennett]], and [[Left Brain]]. Within three weeks, the video had nearly three million views. ===Columbia Records and ''Somethin' 'Bout Kreay'' (2011–2012)=== The viral success of "Gucci Gucci" attracted the attention of major record labels, and Kreayshawn signed a deal with [[Columbia Records]] in 2011. "Gucci Gucci" became her first [[Billboard Hot 100]] entry, peaking at number 57, and was also certified [[RIAA certification|Gold]] by the [[Recording Industry Association of America|RIAA]]. It reached number one on the ''[[Billboard (magazine)|Billboard]]'' Hot Heatseekers chart. Kreayshawn was nominated for [[MTV Video Music Award for Best New Artist]] at the [[2011 MTV Video Music Awards]], where she also hosted the red carpet. Around this time, she directed a music video for the [[Red Hot Chili Peppers]]. Her debut studio album, ''[[Somethin' 'Bout Kreay]]'', was released on September 14, 2012, through Columbia Records. The album featured the single "Go Hard (La.La.La)" and a collaboration with [[2 Chainz]] on "Breakfast (Syrup)." She also appeared on the soundtracks of several films during this period, including ''[[The Sitter]]'' (2011), ''[[The Heat (film)|The Heat]]'' (2013), and ''[[Gone Girl (film)|Gone Girl]]'' (2014). ===Later career (2016–present)=== Following her Columbia Records period, Kreayshawn continued to release music independently. She released the single "Lean" in 2016 and the mixtape compilation ''Kitty's N Choppas'' in 2017. In December 2019 she released the EP ''T.O.B.M.'', followed by the album ''World's Biggest Idiot'' in April 2021. She has also collaborated with artists including [[Juicy J]] and [[Insane Clown Posse]]. In a 2021 interview reflecting on the ten-year anniversary of "Gucci Gucci," Kreayshawn spoke candidly about the difficult personal circumstances surrounding her sudden rise to fame, including mental health challenges and the pressures of overnight celebrity.<ref name="stereogum">{{cite web|url=https://stereogum.com/2147613/kreayshawn-gucci-gucci-anniversary-interview/interviews|title=Kreayshawn Looks Back On 'Gucci Gucci' 10 Years Later|publisher=Stereogum|date=2021}}</ref> In 2025, she released the single "Majora," continuing her independent music career. ==Personal life== Kreayshawn gave birth to her son, Desmond, in 2013. ==Discography== ===Studio albums=== {| class="wikitable plainrowheaders" |- ! scope="col" | Title ! scope="col" | Year ! scope="col" | Label |- ! scope="row" | ''[[Somethin' 'Bout Kreay]]'' | 2012 | Columbia Records |- ! scope="row" | ''World's Biggest Idiot'' | 2021 | Independent |} ===Mixtapes=== {| class="wikitable plainrowheaders" |- ! scope="col" | Title ! scope="col" | Year |- ! scope="row" | ''Kittys x Choppas'' | 2010 |- ! scope="row" | ''Young, Wealthy & Flashy'' | 2012 |- ! scope="row" | ''Kitty's N Choppas'' (re-release/compilation) | 2017 |} ===Extended plays=== {| class="wikitable plainrowheaders" |- ! scope="col" | Title ! scope="col" | Year |- ! scope="row" | ''T.O.B.M.'' | 2019 |} ===Selected singles=== {| class="wikitable plainrowheaders" |- ! scope="col" | Year ! scope="col" | Title ! scope="col" | Notes |- | 2011 ! scope="row" | "[[Gucci Gucci]]" | Peak: #57 [[Billboard Hot 100]]; RIAA Gold certified; #1 Hot Heatseekers |- | 2012 ! scope="row" | "Go Hard (La.La.La)" | From ''Somethin' 'Bout Kreay'' |- | 2012 ! scope="row" | "Breakfast (Syrup)" {{small|(with [[2 Chainz]])}} | From ''Somethin' 'Bout Kreay'' |- | 2016 ! scope="row" | "Lean" | |- | 2025 ! scope="row" | "Majora" | |} ==Filmography (as director)== Kreayshawn has directed music videos for several artists, including [[Lil B]] and the [[Red Hot Chili Peppers]]. ==References== {{Reflist}} ==External links== * [https://www.youtube.com/@kreayshawn Kreayshawn on YouTube] [[Category:1989 births]] [[Category:Living people]] [[Category:American female rappers]] [[Category:American hip hop musicians]] [[Category:Rappers from San Francisco]] [[Category:Rappers from Oakland, California]] [[Category:Columbia Records artists]] [[Category:Music video directors]] [[Category:21st-century American rappers]] [[Category:21st-century American women musicians]]
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